144 Movie Heralds in Excellent Condition, Tobacco cards of movie stars in Excellent Condition, Soundtrack Albums, Stamps, Maps, travel ephemera. History preserved! Many unique and pristine movie heralds. Don't miss this auction! They have been stored over these many decades away from UV light and moisture. Protected and preserved. Movie Herals were printed as an inexpensive ad flyer, the herald normally included artwork from the ad campaign and general information about the movie. The theater owner could order the heralds to be printed with the theater name and the dates that they would be showing the film, to be given out to the patrons to advertise the upcoming features.